Benefits Of Blogging and How it all Started

What is Blogging? Are there still any benefits of blogging at this age?

You have heard people talk about blogging, seen and read thousands of blogs but it’s quite unfortunate that a lot of people still do not understand what it is all about.

That’s alright, in this post we will go over the original meaning of blogs, the history of blogs, what they are used for, and why they are important to your online business.

What is a blog? 

A blog is essentially a journal where people can post their thoughts and have them read and commented on by anyone.

Who is a blogger? 

A blogger is someone who creates a blog and posts these thoughts on it.

benefits of blogging
benefits of blogging

A brief history of blogs

Weblogs as it was formerly called, but simply known as blogs currently, haven’t been around for that long.

The roots of Weblogs can be traced back to 1994 when People kept online journals (diaries) in which they wrote about things in their life. What is currently known as blogs has been around for an even shorter period of time.

In 1998, Open Diary created a site in which its users could post blogs that had the ability to be commented on by other people. The popular free blogging site called Blogger was created in 1999 by Evan Williams and Meg Hourihan.

Blogger was later purchased by Google in 2003. Despite the fact that blog sites have been in existence since 1998, they have only been popular for the past decade.

In 2001, “How-to-blog manuals” were published and the phenomenon has only taken off since that point.

What are blogs used for?

 In the very beginning, blogs are usually used to talk about a person’s life.

People would make blog posts about things happening in their life, thus using the blog as a public Journal.

Over time, the use of the blog evolved. People began using blogs to post their opinions about everything from politics to religion, sports, music, among other things.

Nowadays, blogs are being monetized and used to make huge amounts of money online—A recent study revealed a 20-year-old boy who makes $5,000 from Google per month because he has Google Ads on His blog.

Businesses have also begun to effectively use blogs to increase brand awareness, sales, and influence.

Benefits Of A Blog In Your Online Business

Millions of people from all over the world read blogs every day.

Those who have a blog are given a lot of exposure—there is the Potential for them to have millions of unique readers each day who are progressively converted to customers for such businesses.

You can imagine having a million people see your business’ name, products, and services every passing day. That is pretty incredible, isn’t it? This is one of the major benefits of blogging at this era.

Yet, that’s exactly what could happen if you create and maintain a Successful, well-read blog. And currently, if you have the right information, that’s actually a pretty easy thing to do.

benefits of a blog
benefits of a blog

So how exactly can you use the blog to help your online business? 

The benefits of blogging for businesses are endless if done the right way. You can use it in a variety of ways. You could:

  • Use the blog to discuss things related to your brand, products, and services. For instance, if your business provides web hosting services, you could discuss things related to web hosting, thus showing potential customers how much of a guru you are.
  • Let your employees have their own blogs to talk about your services/products. The more active blogs that reference your business, the more exposure you’ll get.
  • Use your business blog to keep current customers updated on new services/products available.
  • Post news about your business, as well as start rumors about potential happenings in your online business.
  • Get feedback from current and potential customers on your products/services. For instance, you could make a post on a new Product, giving details about it, then your existing customers or potential customers could give their opinion on it.
  • Promote your online business on your blog by making blog posts with information on what your business offers.
  • Install Adsense on your blog and make extra revenue from serving ads from other people’s companies, thereby helping your business to be more profitable.

There are really a lot of possibilities to how you can use a Blog to help your business, even more than those listed here.

Blogs that are hosted on your site (by using a program like WordPress) can help your site achieve a higher ranking in search Engines. This is because blogs are search engine friendly (Google is known to list them after only a few days, whereas it takes regular websites weeks to appear on a search engine).

Having a high search engine ranking is crucial to having a successful online business.

Blogs help you to increase your Ranking, which will increase your business. The great thing about blogs is that they are easy to use and also very effective.

Start a blog today and watch your business’ notoriety grow.

If you want to learn how to make money with blogging, Check out this amazing offer here:

Final Words!

The offer above will help you build a successful blog, and not make the mistake that a lot of newbies in this internet space make; jumping straight into blogging without expert guidance and expecting massive returns in no time like a magician.

If you actually go through the offer above, which is the right call, then be certain that you will see a big difference in your blogging journey.

P.S. Blogs offer your business the chance to be known by millions of people. If you’re looking for a surefire way to gain customers and increase revenue, try business blogging!


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Dr. Lee
Paschal Madueke is the founder of Medarchive Magazine, and he is the mind behind most of the contents with the pseudonym Dr. Lee. He is an SEO content writer, an avid learner, and an ICT enthusiast. He loves active volunteerism and apart from his medical career, he uses this space to touch the lives of many including fellow medics and the general public.
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