A niche is simply any position of opportunity for which one is well-suited, such as a particular market in business. It embodies the central message of your blog, the target audience, and the ideas you are selling them. The most important but challenging thing to do before Starting a blog is how to find the perfect niche for your blog.
This is because you will have to deal with so many considerations some of which could be found in the discussion below.
Also, Read; 12 Important Things to Do Before Starting a Blog
How To Find the Perfect Niche for Your Blog
1. Be Specific About Your Niche
One may ask; Why should I deal in just one subject matter when I am also proficient in many other areas?
This does not mean that you should just hold on to one topic and shun all others. You will just get tired and lazy writing about a particular thing.
What is implied is that you analyze your most relevant skills and look for a common theme that relates to all of them. The secret here is to find a target population and write your blog posts to meet their needs.
But if you are good at analysis and know a wide range of subjects, you can simply create a news blog that will discuss a little bit of everything. Or if you are a health professional, your blog can cover a wide range of specialties in health like mental health, fitness, diets, etc.
Remember that narrowing down your niche so much has its own disadvantages which you will see as you keep reading.
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2. Your Niche Should Be Unique
There is hardly any topic that is not searchable on Google, with detailed information on the subject matter. There are thousands of other bloggers online whose niches are related to your own.
So branding your niche is the only way to make your niche stand out.
One important thing to note here is to try not to copy anyone, because the pasting will never be the same as well as the result.
Some techniques you can use to make your niche stand out include:
- Designing a logo
- Choose a unique theme and customize it to suit your niche.
- Always try to maintain your language of communication, or else it is necessary.
- Choose a befitting title, URL, and caption for your blog.
- Search for the best server and host your site with it.
- Try as much as possible to avoid plagiarism.
- Choose a special day for your Newsletters and maintain it.
Also, Read; 9 Best Blog Niches in Health: By Profitability
3. Find a Niche That You Are Knowledgeable at
If you spend more than 24hours thinking of what next to write on your blog, then that niche is not for you. Always find subjects that you are very good at and focus on them.
Don’t just choose a niche because it is the most trending, or lucrative at the moment. Find a niche that you relate better with, and start building on it, and with time, things will get better.
This does not mean that you should not do your research before writing, but let the research be to reinforce the knowledge you already have.
4. You Niche Should Not Be Season-Bound
Finding a blog niche is not easy because you strive to keep your contents relevant in and out of season. A season-bound niche is one that only trends for a moment and wanes.
You should always focus on how well the information you are giving should be able to serve visitors on your blog years from now. This should be reflected in your posts and the topics you write on.
5. Aim to Offer Solutions to Problems.
An ideal blog always share posts that answer the popular world’s questions like how-to, tips, reasons to, and so on. To find popular questions that people from your niche are asking, join learning communities like Quora and find relevant spaces that discuss topics on the niche.
Offering solutions to problems is not just restricted to writing posts and articles. You can as well find products that people are looking for and sell them on your blogs or add links to where they can be accessed.
6. It Should Be Dynamic
Always choose a niche that is flexible and not too rigid to adapt to changes with time. This is why it is advisable not to build your blog around a very narrow niche because, with time, you may run out of ideas on what to write even if you are a professional in the niche.
To circumvent this, always choose a broad niche like the ones listed above and you will never run out of ideas.
7. Choose a Niche That is Profitable
Or else you blog just for the fun of it, then it is necessary to find niches that can help you make some residual income from your works. The most popular way of monetizing your blog is through affiliate marketing and digital advertising. You will find out more about them in my subsequent posts.
8. Articles From Your Niche Should be Actionable
There are tons of articles online that teach topics that are unrealistic and impractical. Such articles do not offer any solution to problems and are selfish. Instead of focusing your blogs on what only you are interested in, find topics that people are interested in that you are knowledgeable at, and write on them. It will help you give practical advice on how to solve the problems your audience may present with. That is the habit of a selfless blogger.
9. Growth Must Be Constant
A perfect blog niche must always be growing and expanding with time. A time will come when it may feel like you have exhausted all you know about a subject in your niche. The next logical step is not to stop writing but to creatively add other topics that are related to your niche and capitalize on them. By doing this, you will never run out of ideas.
You can also invite authors or contributors from other related blogs and niches to spice up your blog content.
10. Find Mentors in the Niche
Mentors are people older than you in the niche. They have experience and you can get lots of information from them on how to avoid certain mistakes when starting your own blog.
The best way to connect with mentors in your niche is by finding their blogs and signing up for their newsletters, following them on social channels, and reading their blog posts.
11. Always Choose a Niche that is Not Very Competitive
This may sound counter-intuitive, but as a beginner, it is usually good to start your blog without feeling the need to outrank anybody. Those who compete are bloggers who have started making waves already and have stayed longer in the niche.
Choosing a non-competitive niche helps you to grow at your own pace while making valuable input to society.
What If Every Niche is Taken?
This is very true. Like I said, there is nearly nothing in the universe that is not searchable on Google. But there is always some aspect that is left out. The trick is to do a research and find out what these other people are not talking about in their blogs and write on them.
12. Aim to be a Sole-Proprietor
Starting a blog comes with many challenges one of which is impostor syndrome. This makes you feel incompetent even when discussing topics you know very well. Most people often rely on others to help them fight off this feeling and reduce the burden of the work.
But the truth is that this feeling is what you need to conquer alone as no one will believe in you if you don’t first believe in yourself. Also, you alone understand your goals better and you should not have people dictating to you how to manage your blog at that early stage. To really find the perfect niche for your blog and settle, it is usually advisable that you own and operate your blog for at least a month before engaging others. It will help you be cleared of what you expect from other contributors.
Partnership at an early stage of setting up a blog may work out well for some people. But in my own experience, it was not a good experience as people disappoint and may have their own missions to accomplish.
So at the early stage of starting your blog, it’s better to bear the responsibility alone and people would like to join you once you start making real progress.
Also, Read; 9 Lists of Business Ideas for Medical Students
To find the perfect niche for your blog requires planning, mentoring, and foresight. You should give it a good thought before jumping into your blog design. But there is always room for modification if need be.